Dec 28 2007
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Fortune: Radiohead was dumb to ditch iTunes, make more money
Filed under: Analysis / Opinion, Multimedia, Odds and ends, iTunes
As long as we’re in 2007 review mode, let’s review the saga of Radiohead’s In Rainbows album (which is definitely one of my favorite albums of the year, by the way). First, they said no to iTunes to keep their album in one-piece, then they decided to “sell” it for free on their website (asking their fans to donate what they thought it was worth), and then they cleaned up.Then Fortune calls their…